News & Insights

A recent branding project for Wild Lavender Interiors in Nashville, TN. Visual identity and branding can help new businesses stand out amongst the competition.

The job of the graphic designer can relate to that of a fashion designer in that design can directly apply to fashion, their basics overlap, and they have similar inspirations.

In a world increasingly molded, shaped, and dissected through social media, influencers are a critical component of branding. Finding the right influencer can help build your business and consumer demand.

Setting Goals and Objectives Your nonprofit has big plans, but before you can fully engage in your mission it’s critical to have rock-solid goals and objectives. Define Your Mission and Vision To build a successful […]

Why Focus on Branding? A strong brand has consistent voice, allowing your audience to get the same experience across all of the channels that your brand exists in.   Step 1: Define Your Brand Foundation […]

Does your website have an impact on your business? In a word, yes! Developing a well-designed website for a business is imperative since modern technology has ultimately changed the way business is conducted. Consumers have […]

What is Typography? Design-wise, typography is the visual style or stylization of text. It is all around us from the menu at your favorite restaurant to the shampoo bottle in your shower. Still, it can […]

A visual brand identity is the set of visual elements that define a brand. This can include logos, color palettes, fonts, and other graphic elements. These elements are of much importance because they completely define […]

If you work in a creative field, keeping a consistent stream of creativity is important. But it can take a lot of energy to come up with new ideas and execute them efficiently every day. […]

You can express your unique vision and Tennessee pride in the form of creative design. With this complete guide to TN design, you’ll find all the tips and resources to create a memorable, eye-catching Tennessee-themed […]

The art of communicating the do’s and don’ts with your business’s website designer is a science. That’s why we here at DesignUps have developed this brief guide to help you along in that journey – […]

What makes great design memorable? Maybe it comes through in some unique process or technique, or perhaps you have that special style that was developed over years of practice. Whatever it is, something about it […]

It’s important to understand your customers while remaining inclusive. Human’s want to feel respected in their daily lives, and they want to feel accepted when visiting your website as well. If a user feels that […]

Many will argue what should come first: content or design? When creating a website, both go hand-in-hand and are the main influences to visitors. It’s easy to get excited about the design of a project […]

Landing pages provide unique engagement with the visitor, and personalization of this is a great to way create effective marketing. Your landing page serves to cater to the visitor’s specific needs. With this, you can […]

So you’ve set your goals for the New Year and started feeling ambitious. Now, have you already felt that momentum slip away and you can’t seem to get back into work-mode after the holidays? There […]