What is a Visual Brand Identity? A visual brand identity is the set of visual elements that define a brand. This can include logos, color palettes, fonts, and other graphic elements. These elements are of […]
Category: Branding
![What Makes a Successful Rebrand?](https://designups.com/wp-content/uploads/2020/02/branding-featured-3-750x410.jpg)
What Makes a Successful Rebrand?
Rebranding is tough. What makes a successful rebrand? The solutions may be very different, depending on the goals you want to achieve. In this blog post we will examine the motivations behind rebranding and why […]
![Logo Design – It’s Not Just a Logo](https://designups.com/wp-content/uploads/2018/08/not-just-a-logo-featured-750x410.jpg)
Logo Design – It’s Not Just a Logo
A company logo is an important aspect of any effective marketing model, I can bring up brands like Coca-Cola, Mercedes, or Nike and I can be nearly certain that any person I am talking to […]
![Influencer Culture: Why it Exists and Why it Matters](https://designups.com/wp-content/uploads/2018/06/influencer-culture-featured-image-750x410.jpg)
Influencer Culture: Why it Exists and Why it Matters
Gigi Hadid on the cover of the first issue of Vogue Arabia Being an Influencer: Complications In a world increasingly molded, shaped, and dissected through social media, we have seen a rise in the […]
![Brand Design – Empower The Seekers](https://designups.com/wp-content/uploads/2018/05/interfacing-with-brands-featured-750x410.jpg)
Brand Design – Empower The Seekers
What is it that you want, right at this moment? Maybe you want a quick bite to eat, or you’re thinking about that vacation right around the corner. Maybe you just want to kick back […]