What is a Visual Brand Identity? A visual brand identity is the set of visual elements that define a brand. This can include logos, color palettes, fonts, and other graphic elements. These elements are of […]
Category: Branding

What Makes a Successful Rebrand?
Rebranding is tough. What makes a successful rebrand? The solutions may be very different, depending on the goals you want to achieve. In this blog post we will examine the motivations behind rebranding and why […]

Logo Design – It’s Not Just a Logo
A company logo is an important aspect of any effective marketing model, I can bring up brands like Coca-Cola, Mercedes, or Nike and I can be nearly certain that any person I am talking to […]

Influencer Culture: Why it Exists and Why it Matters
Gigi Hadid on the cover of the first issue of Vogue Arabia Being an Influencer: Complications In a world increasingly molded, shaped, and dissected through social media, we have seen a rise in the […]

Brand Design – Empower The Seekers
What is it that you want, right at this moment? Maybe you want a quick bite to eat, or you’re thinking about that vacation right around the corner. Maybe you just want to kick back […]