Just Conversations is a public discussion platform with the goal of spreading the message of equity, inclusion, diversity and human rights. We worked with Nashville's Metro Human Relations Commission to create a branding system that would reflect these values and help to bring awareness to these important community issues.
Just Conversations needed a logo that represented their commitment to providing a platform for people from a variety of different backgrounds. The goal is to promote honest conversations about the social issues that so many face. We used a colorful palette to convey diversity and inclusion. The bold and loud lettering signals justice, speech, and open discussion.
We produced several concepts for Just Conversations and arrived at the concept below.
Here are some additional logo concepts presented early on in the process:
Just Conversations' primary method of distribution is a video series in which a wide range of topics centered around community, inclusion, and equality are discussed. We wanted the designs we provided to be very flexible, using freely accessible font options that would work well for many different formats.View More Videos
We created social media banners and announcements for their first video project in collaboration with Nashville Reads. The typography is bold and condensed, with a distressed style texture meant to reflect protest signage and activism.