As a company obsessed with technology and product design, we loved collaborating with Foundation to build an all-new website that reflects their next-level technology and design-driven mission. Their updated website references their established product design aesthetic with detailed product information and an e-commerce store-front for customers to purchase their Foundation devices.
Foundation builds Bitcoin-centric tools that empower you to reclaim your freedom. Their website is the primary marketing tool for the business as well as the point of purchase for their digital hardware wallets and applications. The website homepage design utilizes 3D-rendered videos and seamlessly integrates product pages and e-commerce functionality.
Following an established trend in application design, the entire website was coded to support both light and dark theme options. Toggling between the options alters all aspects of the website design and content. This was an important feature for the client and we implemented custom development to acheive the effect and ensure that all pages across the site switched based on user preferences.
Translating all the design elements for mobile screen sizes and allowing users to easily navigate and purchase products was the core focus for mobile usability. The menu system logic works with the woocommerce back-end to dynamically pull in the shopping cart system and display related products. All functionality included on the desktop website translates to the mobile experience as well.
As Bitcoin and crypto become more accepted around the globe it was important to have a feature that allows users to dynamically filter and sort locations where they can pick-up their Foundation device.
The menu system logic works with the woocommerce back-end to dynamically pull in the shopping cart system and display related products. All functionality included on the desktop website translates to the mobile experience as well.
One of the main challenges when selling products online is creating an experience that allows users to easily learn about products. The full-width menu system integrates with the shopping cart solution to make shopping a great experience for cusomters.