CoreTrust is a Nashville based healthcare purchasing company that provides equipment and supplies at a scale that has far reaching impact. CoreTrust approached DesignUps wanting to overhaul their business website design to include a more modern appeal and unique design elements.
One of the primary goals with the new design direction was to immediately communicate what CoreTrust does. We worked with the CoreTrust team to create a modern and responsive website design, while maintaining their existing WordPress backend.View the Website
The website homepage incorporates a full-screen video that highlights the services and expertise of CoreTrust. Along with the brand messaging, the call to action directs users to a roadmap type of experience that illustrates how the process works.
When navigating the website, it is important that users get a consistent experience. Throughout the experience large color-treated photos provide impact against website copy. Subtle animation effects are also used for text animation, parallax and scroll-based animations.