We worked with MidlevelU to create a modern website design that showcases their medical and healthcare knowledge. All design assets and branding were updated as part of the design process, including an overhaul of their extensive industry leading blog. MidlevelU is a Nashville based healthcare startup that provides education and resources for Nurse Practitioners, Physician Assistants and the facilities that employ them.
MidlevelU provides advanced programs for nurse practitioners across the United States and helps employers get the most out of their talent. Our solution was to provide a responsive and mobile friendly website with the aim of making the content and programs easy to access.
Our revamped design is centered on a calming and friendly aesthetic with a focus on user experience. The focus on personal connection with healthcare professionals was a goal with the streamlined layout.
The backbone of MidlevelU is their widely respected healthcare industry blog. After many years of using Drupal, we converted all content to the WordPress platform to provide a better experience for adding content, organization and SEO. All content waas re-categorized to make medical and healthcare topics more accessible.
Meidcal professionals, nurse practicioners and healthcare employers need to be able to engage with MidlevelU on the go. We put special focus into creating mobile friendly layouts and the overall readability of the website and blog.