LabCanna is Tennessee's largest producer of CBD and hemp based products. They produce a variey of different brands that are sold across the United States. We worked with LabCanna to help position their company for continued growth.
We developed a presentation to help LabCanna get their message out to new businesses and markets. The design was crafted to be very friendly with a focus on the story of LabCanna, their CBD based products and investment into the local Tennessee community.
We designed a set of icons to represent LabCanna's three verticles: Manufacturing, Agriculture, and Retail. Our goal was to create approachable and friendly icons helping to explain the hemp industry and the process of creating CBD.
LabCanna's logo tells a story about the company which is made up of 3 different elements. We provided a brand story for this by isolating each element (Hemp, Agriculture, and CBD Extract) and visually exploring how these elements would be combined.
LabCanna is a hemp startup, but they already have a very important place in Tennessee's history. We developed an interactive timeline that highlights LabCanna's roots and shows their explosive growth in the CBD / hemp industry.