News & Insights

Is it possible to build a brand that stays consistent *and* stays human, even without a group of designers and brand strategists? We examine if you can accomplish this by being deliberate and maintaining brand clarity.

Our updated content strategy and design stems from our refreshed vision. We are focused on consistently speaking about our company, clients and work with passion and sharing our expertise.

UX design is one of the most overlooked pieces of digital strategy for Nashville businesses and it’s often the real reason a good-looking website falls short.

Working directly with Potluck’s founder, DesignUps approached a brand refresh which informed the UX design of their application and the marketing website built on Webflow.

The problem with websites is that they age invisibly. It continues to load and look more or less like it always did – while quietly losing ground to competitors who have invested in keeping theirs current.

Branding matters more in healthcare than anywhere else. Nashville’s healthcare market is arguably the most competitive in the American South and all the healthcare companies can utilize branding and design to build trust.

A practical guide to startup branding for Nashville founders – covering brand strategy, visual identity, naming, and the mistakes that set early-stage companies back.

A well-designed logo is crucial for building a brand identity. By understanding the importance of logo design, businesses in Nashville, TN can create a memorable and effective logo design that helps to drive success.

We helped launch a new business for adventure lovers. Fernweh creates guided expeditions across the country. We worked with the founder to build out the website, booking systems and extend the branding into a digital world.

We worked for months on end to rebrand our company and design a new website. Our website design is now featured on Awwwards and the FWA.

DesignUps’ mission is to unite vision, strategy and design to create meaningful impact. We help companies become the leader in their field by providing insightful design solutions and building engaging digital experiences.

We live, work and play in Nashville, TN where musicians come to realize their dreams and people from all over the world come to experience the unique culture of music city.

One effective way to cut through today’s cluttered media environment is by adding motion graphics to your design campaign. Why aren’t you taking advantage of this opportunity to Innovate?

When starting a new creative project it is a good idea to facilitate the design process with a mood board. To create mood boards, you can use both digital and physical formats to gather inspiration and align team visions.

What makes a successful rebrand? The solutions may be very different, depending on the goals you want to achieve. In this blog post we examine the motivations behind rebranding and why it may be needed.

The logo copyright question: a guide to protecting your business. By common law, a logo is trademarked when it’s deemed finished. Using the logo in commerce and proving the logo creation, date and time helps.