As a company obsessed with technology and product design, we loved collaborating with Foundation to build an all-new website that reflects their next-level technology and design-driven mission.
Foundation's updated website references their established product design aesthetic with detailed product information and an e-commerce store-front for customers to purchase their Bitcoin centric devices.
Foundation's website mimics the style and design of their products. The website is also the point of purchase for their physical and digital products. The e-commerce solution was built with WooCommerce on the WordPress platform.
Following an established trend in application design, the entire website was coded to support both light and dark theme options. Toggling between the options alters all aspects of the website design and content.
Translating all the design elements for mobile screen sizes and allowing users to easily navigate and purchase products was the core focus for mobile usability.
We built a custom interactive SVG based map to allow users to dynamically filter and sort locations where they can pick-up their Foundation device.
One of the main challenges when selling products online is creating an experience that allows users to easily learn about products. The menu system integrates with the shopping cart to make shopping a great experience for customers.
The menu system logic works with the WooCommerce back-end to dynamically pull in the shopping cart system and display related products. All functionality included on the desktop website translates to the mobile experience as well.