1) Understand & Define
UX Design is critical to the beginning of digital design projects. Our team of user experience design experts gather insight through a variety of methods including customer interviews, analytics and surveys. This insight helps us to validate solutions and determine their effectiveness.
At DesignUps we value user experience design and use this as the foundation for our research, planning, prototyping and testing. We know that user experience is an opportunity to define user needs and understand the best way to execute a successful campaign strategy.
Stratasan worked with us to launch a complete overhaul of their digital presence.View Project
Medical design for nashville a healthcare education and resource startup.View Project
We re-branded Sumitovant and provided a modern website to better align with their position.View Project
CoreTrust gets a new business website design on the WordPress platform.View Project
The DesignUps UX Design process utilizes wireframes to determine the flow of your website. Another critical function of UX Design is how the choices relate to visual design and UI. Our web designers are experts in taking detailed wireframes and converting them into creating completed high-fidelity designs.
1) Understand & Define
Before any work can begin we make sure that we understand the requirements. We create use personas, define problems and use cases. Understanding this is critical to formulate a solid and measureable plan of aaction.
As the goal comes into focus we broaden our focus and research competitors and existing solutions. When possible we conduct user studies and evaluate data such as analytics and clickmaps. This data helps to paint a better picture and inform the next steps.
3) Solution Concepting & Design
We gather ideas and map out possible solutions using sketches, wireframes and crude mockups. This quick iteration allows us to explore several solutions before narrowing in on the best option. These concepts then become more refined as we produce the first prototype that is then reviewed with the client.
We've done the research, we have a soluion that should work - now its time to put our ideas to the test. We build interactive prototypes and encourage clients and potential users to engage with our soltuion. Solutions that are implemented can be shared with a private audience our the general public to gather lots of feedback quickly.
5) Evaluate & Iterate
Through inteviews and testing we are able to gather analytics to determine whether the solution is effective or if it requires additional iteration. It's rare that the first solution is perfect, and our iterative development process allows us to make quick adjusmtnes to optimize efficiency and conversion rates.