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Brand Discovery & Digital Strategy

Brand discovery and digital strategy are important for a new website design project. We start with research, conversation and analysis to discover the best solution for your unique needs. Let's make something great!

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Research is Key

At DesignUps we value getting to know our clients. This initial discovery process is critically important and serves as a launching point for a digital strategy campaign. Our campaign strategies provide a comprehensive plan with both the client and audience goals in mind.

The biggest mistake that new business owners make is getting their website and branding completed before truly understanding the requirements needed to satisfy their business objectives. This is the sole reason that marketing campaigns and customer acquisition attempts result in failure. Research and understanding your audience is critical if you are looking for legitimate quantitative analysis.

  • Questions
  • More Questions
  • Research
  • Competitor Analysis
  • Industry Analysis
  • Planning
  • Consulting
  • Proposal Creation
Design Project Discovery Services

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Case Studies


Stratasan worked with us to launch a complete overhaul of their digital presence.

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Medical design for nashville a healthcare education and resource startup.

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Sumitovant Biopharma

We re-branded Sumitovant and provided a modern website to better align with their position.

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CoreTrust gets a new business website design on the WordPress platform.

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Design Project Discovery Services in Nashville TN


Discovery Process

The DesignUps Discovery process identifies pain points, and we talk with the business stakeholders and customers before researching possible solutions and technologies. Armed with actionable data, we then create a plan that will lead to more successful outcomes. At the end of the Discovery phase, we present our findings to the client along with a plan that addresses client goals, challenges and solutions.

1) Identifying Any Issues

We identify pain points and other possible issues that may be affecting users or your wider customer base.

2) Communication

By communicating with business stakeholders and customers we can pinpoint more in-depth needs.

3) Research

Our research aims to find solutions for the problems your business faces and the best paths to implement them.

4) Creating the Plan

We create a plan that relieves user issues and/or refocus on elements that will elevate interest and usability.

5) Presentation

We present all of our findings to the client with some solutions to move forward.