Motion Design: An Opportunity for Innovation

One effective way to cut through today’s cluttered media environment is by adding motion graphics to your design campaign. At risk of coming across as a gimmick if overused or used carelessly, adding a few motion graphics or video can add a differentiating aspect to your design that can set you apart from your competition.

 

Adding some finishing touches are a great way to make a website stand out in today’s crowded market. Video and animations can expand or freshen up a design campaign as there are many ways motion graphics can be easily added into your campaign during the preliminary design process or afterward. Statistics about video consumption are telling. The advantage video has in being highly sharable is also a convincing statistic as “Social video generates 1200% more shares than text and images combined.”(Brightcove). Video is a compelling, entertaining, and engaging medium.

 

Video and movement are a powerful way to gain attention and convey information. Video invokes a strong instinctual psychological response, so why not use these instincts to your advantage to convey an important message and get better results for your design or marketing campaign?

 

Motion Design

 

We are in what some have called the short video era. Instagram and Facebook are dominant and increasingly important forms of media. Creative user made videos dominate on Instagram and TikTok has started to gain momentum. Designers have lots of new options available to gain mind share by creating things that have never been done before enabled by new forms of delivery like mobile and social, and because of the accessibility of video editing software, and newer CSS and Javascript animation techniques. So if you want to gain traction by doing something new and attention grabbing online or in social media consider adding short form video to your campaigns or box of tools.

 

Video Editing Software

 

Long form video is also a great marketing tool as can be seen in the dominance of YouTube on today’s media environment. The utility of instructional videos and informational videos is undeniable, and those kinds of videos, like short form video, can be achieved with remarkable results using current video editing software life Adobe After Effects and Premier Pro. Using video to entertain and provide useful information can be an effective way to gain and keep your target audiences attention.

 

In addition to short form video and long form video, consider adding CSS animations to your next design campaign. Adding small animations to headings, images and text are a great way to give a design a little extra shine and differentiate it from less thorough designs. An animated logo on your website commands attention and can be a creative way to leave a memorable impression for your audience. There are countless effect that can be applied so something stylized that reinforces the campaigns goals can easily be incorporated into the motion graphics portion of your marketing and design projects.. You can also get very detailed with logo animations revealing the text or icon in creative ways or animating other elements of the logo. The possibilities are limitless. An animated logo makes the perfect finishing touch for any website that seeks to establish itself as well designed.

“With the amount of technology available in the designers tool kit today, we can use motion to artistically set designs apart by creating new experiences that have not yet been seen, and therefore get more out of designs by creating results through more engaged and entertained audiences.”

With the amount of technology available in the designers tool kit today, we can use motion to artistically set designs apart by creating new experiences that have not yet been seen, and therefore get more out of designs by creating results through more engaged and entertained audiences. Expect to see more motion and video as well as audio experiences incorporated into mobile and web design campaigns in the future as their impact is undeniable.

Interested in improving your design with video and motion enhancements? We can help. Contact us today to tell us how we can help or for a quote.

Elijah Wasserman

About the Author

Elijah is a design contractor at DesignUps. He is an artist, music producer and long-time designer in the Nashville area. He brings outside of the box ideas and a different perspective to our team.