Project Type // Technology & Healthcare
Biopharma Tech Company Design & Branding
Sumitovant Biopharma is a technology-driven biopharma company on the cutting-edge of drug development. We worked closely with Sumitovant to re-brand the entire company, along with providing a modern website to better align with their position.
Branding for a company that is at the forefront of an industry is a challenge. We worked with the core elements of the brand and evolved the design language. As part of this process we created dozens of various concepts.
A Brand Evolution
The Sumitovant logo is an evolution from the previous brand mark, improving upon balance and introducing a more modern typographic approach. The minimal logo concept focuses on the core elements of the brand.
An Alternate Format Logo Design
As a secondary branding element, "the stamp" allows Sumitovant to take a different approach while maintaining the core brand identity. The smaller footprint makes the logo easy to use in various applications such as merchandise or products.
Merch Design Featuring New Branding
Is it really a rebrand if it does't come with a new t-shirt? The branding is shown on various types of merchandise and swag. The new brand mark was a great fit for t-shirts, totes and hats. Not only do people want to drink coffee, they want to look good doing it!
Website Design & Video Content
To make a technology company seem more human we focused on... humans! Through curating and editing of video content, we created a branded video loop that immediately gets the brand message across. The website is built on WordPress allowing for flexible templates, responsive code and a great experience for visitors.
Mobile Website Design for Sumitovant
As the brand evolved, we funneled the new design and branding elements into an engaging new website. All pages on the website adjust for mobile devices ensuring that all content and branding elements come across clearly.
Brand Style Guide and Brand Assets
An in-depth brand guide was created for Sumitovant's rebranding. We also created a tool kit of brand assets including designs for computer backgrounds and other employee documents. The branding and updated design elements we also applied to presentations, video platforms and digital business cards.
